Virtual 1 hour seminar for IBC: ‘How to craft persuasive emails’

Date and Time: Wednesday 29 April 2020 at 5pm
Delivered by Scott Keyser

Proposed agenda:

1. Planning your email
– setting time aside
– writing for your reader
– nailing message, objective and structure

2. Drafting your email
– using the magic word
– how to write clearly and concisely
– how to write with vigour and impact

3. Editing your email
– read it out loud
– score its readability

Scott plans to speak (with slides) via zoom for about 40 minutes, then open it up for questions for 20 minutes. If you have any burning questions you’d like Scott to answer in the Q&A, please email them in advance to him at

About Scott Keyser

Scott is The Writing Guy. He helps professionals who do technically complex work — lawyers, accountants, engineers — to find their voice and write Human, so that they connect with their reader and get the results they want from the words they write. In the last 16 years, Scott has trained over 5000 professionals, including three ‘magic circle’ law firms, a set of barristers chambers and, for a decade, staff of The Economist.

Cost: Free for IBC Members, £20 for non-members

To book a place, please email , the link to join the Zoom meeting will be sent out the day before the seminar is due to be held